AT&T Olympics Application
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Opportunity: Create an iPhone application that enables winter Olympics fans to experience the games with their iPhone, whether onsite in Canada, or in their own countries rooting for their native athletes from afar.
Solution: Defined and developed information architecture, user experience, and user interface, which accounted for numerous countries/languages, large volume of events and locations, as well as multimedia elements. The application delivered more than 2,000 events over the 17 days of the Olympic Games, combining schedule listings, news, photos, and videos. It also adjusted for time zones to deliver the most relevant content.
Results: More than 1 million downloads.
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