Visible Technologies

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Opportunity: Create a platform that allows companies and high profile/high-level individuals manage their reputation online and to develop this platform.

Solution: Concept, design, and develop (from IA, to UX and UI) Visible Technologies Flagship product, TruView, which allows a customer to gain control of their reputation online in the major search engines via displacement of unfavorable content with desirable content. TruView is an application suite which has scoring, management, administration, and reporting. Development of TruView led to the creation of TruCast, a social listening platform, which provides actionable business intelligence, enabling enterprises to implement social media strategies across their organizations and more actively engage with customers online.

Results: Prototypes of both TruView and TruCast attracted venture capital firms WPP and Ignition Partners to help raise $42 million, which fueled the companies continued growth.

Links:

• TechFlash: Visible Technologies Scores $6M
• Visible Technologies: About
• TechCrunch: Visible Technologies